In late 2009, Google released a new reporting tool for online advertisers that measures the conversions that result from a consumer viewing a display ad on the content network – but not clicking on it. Standard click conversion reporting follows the consumer from the ad impression to the ad being clicked on, and finally a conversion being made from the ad as a result from it being clicked Twitch Viewer Bot on. However, there was no way to measure if an ad simply being viewed by a consumer resulted in prompting a conversion. With the introduction of View Through (which is now also being made available for Facebook advertising also) it is clear that it will be a useful tool for online marketing professionals.
So how exactly does the View Through reporting tool work? Let’s assume that you own a company that sells baby supplies and you are wanting to measure the effectiveness of display ads that you have placed on the content network. If a consumer views this ad, but does not click on it, an AdSense cookie will be placed on this person computer. If, within 30 days from the ad being viewed the consumer makes a conversion on your site – this will be documented in the View Through reporting tool. As you can see, it provides a very detailed and more fuller report on the effectiveness of ads that haven’t been clicked on.
Despite the View Through reporting tool providing a deeper insight into the effectiveness of display ads, there are some concerns regarding the accuracy of its reports. For example, View Through reports only show View Through conversions within a 30 day time frame. If display ads produce conversions outside of this timeframe, they will not be included in the View Through report therefore limiting its data. The most pressing concern is identifying if the display-ad really did generate the conversion. Just because the display-ad is placed on the webpage that the consumer is viewing, it does not necessarily mean that the consumer noticed it. Other means of advertising such as Radio or search results may drive them to the website instead. Another concern being that many people regularly delete cookies from their machine and as a result, are deleting possible View Through conversions in the report.
The most exciting feature of YouTube could be its ability to leave comments after viewing a video. As a feedback mechanism any registered user can upload a video once and can get YouTube comments to determine the rating of his video. Getting comments on videos is very important for rating a video on YouTube both internally for YouTube and externally for your marketing efforts. Comments are left by registered users who are most likely to share and upload videos on YouTube so they become trusted barometers for marketing.
Many automated systems were developed for increasing views, thereby increasing comments on the videos uploaded. These automated YouTube marketing systems help to make friend requests, share videos automatically, share messages, post messages on channels, post comments on videos etc. These systems can synchronize friends, favorites and subscribers allowing them to access your uploaded videos. With the use of automated systems, you can even subscribe and unsubscribe to channels and videos automatically. Moreover, after posting comments you can accept friends’ requests automatically. Purchasing such automated tools can help to promote your product and gain subscribers if used within the terms and conditions of YouTube rules and regulations with additional follow up strategy.
You can also get more subscribers and more comments on your videos without marketing programs by adding a video on YouTube and sharing the link to your video with your friends of Facebook and Twitter social websites. From there, the viral effect increases if people begin to share your video. This effect is compounded when you ask the viewers to add comments after watching. All this is of course dependent on the value of the content in the video both emotionally and qualitatively.
Though this type of manual sharing can help, YouTube automated marketing programs allows you to send messages to your friends, subscribers and the users of other groups etc. in large quantities, multiplying the effect. You can find as many recipients as you want with robust recipient selection tools. Special options on the automated programs help you to check if you are sending more than one time to the same user, which helps avoid spam. Data is collected to show how many requests succeeded and how many failed and through the law of averages, if you have good content in your videos, eventually people will respond with comments. Additionally, asking for a comment in your message can increase your odds tenfold.
Automated YouTube marketing tool kits help you get a large number of views, likes, channel views and comments from many people. Videos are also rated based on view counts and comments from different people, so the more comments and views the higher your ranking for any particular keyword. You can also make your video directly appear in Google search results with the same efforts.
The combination of automated YouTube marketing programs along with social media sharing can indeed bring massive traffic to your video on YouTube if properly crafted messages are used with high value content in your videos. Then, more importantly is what to do with the comment or the new subscriber. The question becomes how can they be turned into a paying customer who will return over and over again.